Do you own the vacation rental accommodation? Are you struggling to promote holiday accommodation effectively? There can be no doubt that the holiday rental accommodation market is becoming more and more competitive, making it vital the private owners promote holiday accommodation in the most cost effective way possible. Here are a number of simple suggestions to promote your vacation rental in a smarter way.

  1. A picture says a thousand words – Always make sure all of the advertisements for your holiday rental accommodation contain as many actual images of the property as possible. Most sites allow 10-15 images so take use of this and show both the inside and outside of the property including any special features and main rooms.
  2. The font of all knowledge – Many holiday makers rely upon the owners of the holiday accommodation they choose to rent to offer friendly and knowledgeable advice on the local area. State in your listings that you can provide insider local knowledge on attractions, places to dine and so on.
  3. Keep it up to date – Always make sure you amend your advertisements to reflect the current state of the property. Whenever you make any property improvements such as new bedding be sure to update your pictures. If you have made some renovations or changed the features the rewrite your property listing descriptions to highlight the changes.
  4. Don’t over stretch yourself – When you are taking on bookings try to make sure that you are capable of fulfilling your commitments. For example, if you have accepted a large group booking requiring extra beds to be made up it may take longer to clean up and get ready than a regular booking. Try to judge which bookings will require extra work and leave enough free time between bookings to maintain the property sufficiently.
  5. Fill in the blanks – If you find that you are a little light on regular bookings then why not try short rentals? More and more people are seeking holiday rental for a long weekend or a midweek break. Don’t leave your property sitting empty when it is possible to take on a short term booking, property rented for a few days in a week is going to make a far greater return than property sitting empty.

With these five easy steps you can reduce the stress and wasted time involved in marketing your vacation rental and enjoy more profit without the stress. Two of the most important factors for renters is accommodation offering good service and excellent value for money. Customers expect the property owner to speak highly of their own property but when they see praise from past guests this increases their trust and will to book. Keep your customers happy and they will tell the world that your holiday accommodation is not only great value but is operated by a person who puts the requirements of their customers first, ensuring that their holiday is everything that it can possibly be.

Article by Richard Greenwood of MakeMyStay.com.au featuring vacation rentals across Australia including Sydney serviced apartments.

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This entry was posted on Saturday, May 30th, 2009 at 2:54 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.